Every popular brand has its own ICONIC motif. Chanel grows camellias and Hermès rides a horse; Bulgari has snake heads and Kenzo embroiders tiger heads; Tiffany hangs keys and McQ flies swallows.
These highly graphic motifs are instantly recognizable to the brand as soon as you see them. But little is known Cheap Alexander McQueen about the story behind the brand. After careful study of McQ’s background only to find that the “Swallow Swallow” story is very interesting, worthy of a good pickup ~ ~!
Evolution of the Swallow
To understand what McQ is all about, we have to start with its “emotional relationship” with Alexander McQueen. Eight years on, it turns out that the British designer has not been forgotten in the world of design genius. His imagination and theatricality have made him an unattainable legend.
McQ is the second line of Alexander McQueen, launched in 2006 and aimed at the 16 to 35 age group. It is not the abbreviation of Alexander McQueen brand, and the Chinese name is not shortened to “McQueen”, the real Chinese name is “McQueen”. Sometimes McQ is written as McQ Alexander McQueen, so it’s often confused with the main line, but remember that anything preceded by “McQ” is a sub line!
In order to strengthen the position of the side line, in 2016 the side line brand McQ redesigned the logo, with bold black lines directly crossed out the letters of the main line of the full name, leaving only his own name “McQ”. This kind of unrestrained, fearlessly bold behavior is too “McQueen”, loooove it!
Alexander McQueen, dubbed the “bad boy” by the fashion press, showed his “bad” side in the main line with his exaggerated designs, dramatic shapes, and death-rock “skulls”.
The birth of McQ as a secondary line, but also shows his “boy” face, with a handsome and rebellious bone, full of elements of street culture, with the iconic “swallow” pattern.
The “Swallow” motif was first seen in Alexander McQueen’s Spring/Summer 1995 fashion show, which was titled “The Birds”. The Birds’ show was inspired by Hitchcock’s 1963 film of the same name, “The Birds”.
The show was a McQueen classic, and is still talked about in the fashion press today because of two events that shocked the fashion world; McQueen’s unconventional low-slung “Bumster” design, which was quickly embraced by the fashion crowd, including Madonna.
Another big surprise was when Mr Pearl, one of the most famous corset designers in the industry, walked for McQueen in a black swallow print corset pencil skirt!